How Sizing Varies At Different Retailers
Don’t go by the size number on the tag!
It’s no secret that retailers have been selling items that run big as smaller sizes to ‘flatter’ their customers. It’s called “vanity sizing”.
“The risk associated with buying the wrong size scares people away from purchasing clothing online,” Fitbay CEO Christian Wylonis explained. “Our data looked at what sizes our users were buying and what worked best for them. Our hope is that this analysis is helpful to navigate the space and choose the right size.”
What brands are guilty?
The chart below from FitBay shows the percent of men and women wearing size “small” who have to buy a size up or down.
Loft, Free People, and J. Crew run large. ModCloth and American Apparel run small.
Lesson? Size charts are not accurate and sizes vary greatly from brand to brand.
HT to reporter Chavie Lieber at Racked who partnered with Fitbay to create the chart below.