Not really a vote, but more about the over-sexualizing of young girls that doesn’t stop at Abercrombie and Fitch’s padded bra for 7-year-olds, but extends to American Eagles new line for teens that boasts a bra that adds 2-cup sizes.
Thanks to my girlfriend Liza for this story (I think…).
In a nation where we’re dealing with sky-high teenage pregnancy rates, where we claim to be trying to get girls to have more positive body image and value themselves based on intellect and achievement rather than looks, are these garments sending the right message?
America, you’re sending girls a mixed message. On one hand you’re saying to have positive body image and love who we are, on the other we’re being marketed makeup and clothing that obviously turns us into someone different. We’re not supposed to go after boys with looks (or really show that much skin at all), yet we’re being sold “boyfriend pushups,” lacy thongs, and magazines like Seventeen (which is read by girls way younger than seventeen, I’ll tell you) or CosmoGirl with feature articles like “476 Ways to be Irresistible.”
By creating so many illusory images of physical perfection, whether on store aisles or storefront ads, magazine covers or TV shows, we speak more to the profit margins of companies than the self-esteem of today’s girls. The unsaid message of that endless rack of juniors’ pushup bras? No matter what size you are, it still isn’t good enough.
This issue might seem trivial, but I think the battle for girls’ empowerment will not only be fought in company boardrooms and campaign rallies, the sports stadium or the conference stage. It’ll be fought on the magazine covers and the storefront ads, on the designer’s table and a department store aisle … where someone else is probably wondering if teenage girls really need pushup bras.